Senate candidate, constituency 27
Jiří Morštadt
The campaign website of the Generace movement’s Senate candidate. Four priorities, a clickable constituency map, a personal story and volunteer involvement.
Jiří Morštadt is an entrepreneur, publisher and producer who has worked in media, business, culture and public life for more than thirty years. He is running for the Senate for the Generace movement in constituency no. 27, based in Prague 1. His website is a campaign voters explore themselves: priorities, the constituency, his life story and Prague then and now.
01 / Challenge
An election website that isn’t a leaflet
Political websites tend to be a list of slogans and a smiling photo. Jiří Morštadt says it himself on the website: he doesn’t want to string together dozens of slogans, but four areas he considers important.
Voters have a few seconds. The website has to draw them in, let them explore the candidate their own way, and only then ask for help.
02 / Solution
A campaign voters explore themselves
The home page leads visitors in one sweep from the candidacy to the priorities. Four topics expand with concrete points. Constituency 27 is a clickable map of its parts. An interactive profile lets voters set what matters to them in a candidate and shows only documented experience. A Prague then × now slider compares Vincenc Morstadt’s veduta with the present day.
01
Clickable constituency 27
Prague 1, Prague 7, Troja and parts of Prague 2 and 6, each with an explanation.
02
Interactive profile
Sliders instead of a political score; the result is documented experience.
03
Prague then × now
Vincenc Morstadt’s veduta set against today’s city.
04
I want to help
A volunteer sign-up form: street work, posters, events and sharing.
03 / Website
The website in action
04 / Figures
The campaign in figures
27
Senate constituency based in Prague 1
4
priorities: the young generation, housing, digital violence, public finances
30+
years in media, business, culture and public life
5
parts of the constituency on the clickable map
“I don’t want to speak for young people. I want them to be heard.”Jiří Morštadt, morstadt.cz
Project overview
Industry
Public life
Location
Prague 1
Website
morstadt.cz
05 / Gallery
06 / Modules
What the website runs on
PublicMC
The whole campaign, news, the constituency map and the volunteer sign-up in one admin.
ChatMC
Chat on the campaign website for questions from voters and the media.
07 / Website
Four priorities. No slogans.
The young generation, housing, digital violence and public finances. A campaign for Senate constituency 27 that voters explore themselves, at their own pace.
On every device
One website.Every screen.
Jiří Morštadt on a large monitor, laptop, tablet and phone. The website adapts by itself; nothing needs setting up separately.
Want a similar website?
Choose a template for your industry and edit the website yourself in one admin. We’ll gladly advise what from this story to use for you.
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